Content - Personal Finance Management

Personal Finance Management

Personal Finance Management: Real Added Value for Banks.

  • Personal Finance Management: Web 2.0 or Finance Software? 

    Both! Personal Finance Management (PFM) offers completely new approaches to managing personal finances. In essence, PFM is a personalised finance software - highly developed, automated and visually very dynamic.

    The clever amalgamation of finance software and Web 2.0 generates added value for banks - and naturally for their customers. The result: profitable for all concerned and a versatile instrument for banks to sustainably strengthen customer relations.

    Managing one's own personal finances is not only exciting, but also gives customers completely new insights and possibilities. And it also benefits you as a finance partner! 

  • What is Personal Finance Management? 

    A web-based application from Meniga that offers users a fun and easy way to manage their finances. Meniga uses curiosity, humour, social network concepts and playful elements to motivate customers. And CREALOGIX uses this widely used solution: a strategic partnership between the two companies ensures that this successful application can be adapted to Swiss and German conditions and integrated in the CLX.E-Banking Software Suite if required.

    Integration With Up-to-Date Information

    This cooperation results in a product offering a modern user interface (web and mobile app), which can be quickly adapted and easily integrated in online banking applications. Users can use their Personal Finance Management application directly in their existing e-banking, easily and conveniently, without having to login.

    An advantage of this solution is that PFM reads and automatically categorises bank and credit card account transactions. The software displays all information clearly so that users are given a clear overview of all transactions allowing them to make appropriate decisions: Where is my money coming from? Where is my money going? How can I optimise my finances and achieve set goals? Managing personal finances not only saves time, it is also fun.

    And What About Other Users?

    A further outstanding feature of PFM is the option to make comparisons with other users. PFM allows users to compare their outgoings and status with the anonymised data of other users. This tool does not only provide information that has been inaccessible up to now, PFM is also a generator of new ideas and a first-class motivator. And for you the provider, it is an excellent marketing and communication platform. Giving you enormous potential to get to know your customers better, provide a better service and intensify their loyalty.

    A Promoter of Excellent Customer Relations

    Personal Finance Management offers numerous possibilities to offer customers brand new services with great benefits. Directly within their existing e-banking application. Clear added values and services appreciated by your customers. It is an additional, excellent platform for banks to operate close to their customers in the areas of communication, marketing and cross-selling.

    The Main Advantages for Retail Banks

    • Customers appreciate new services offered by their banks
    • Personal Finance Management has shown to increase customer loyalty
    • Personal Finance Management offers banks interesting marketing options
    • Cross-selling and offering of supplementary products and services
    • Personal Finance Management is a new sales channel which excites customers and generates trust
    • Personal Finance Management promotes the use of customer and credit cards and reduces the use of counters and cash machines
    • Personal Finance Management creates a win-win situation for customers and banks

    Personal Finance Management – an important building block in the E-Banking 2.0 platform provides new options for interaction between customers and banks!